What should you do if bleeding continues after applying pressure?

When dealing with a situation where bleeding continues despite applying pressure, the best course of action is to place more clean gauze over the wound while maintaining pressure for an additional minute. This method allows for the formation of a clot, as continuous pressure can help to control the bleeding by compressing the blood vessels at the site of the injury.

By using clean gauze, you are ensuring that you are preventing infection and maintaining a sterile environment to the extent possible. If you were to remove the existing gauze to reapply, it could disrupt any clotting that may have begun and allow the bleeding to continue or worsen. Applying ice directly to the cut is not advisable, as cold can cause tissue damage and may not effectively control the bleeding. Leaving the area alone is also not appropriate, as it does not provide any active intervention to control bleeding.

Therefore, placing additional clean gauze and applying consistent pressure is the right technique to effectively manage ongoing bleeding.